Product Marketing & Messaging
Connect the audience, product value and campaign message into a clear go-to-market plan.
Sales & product marketing, supported by AI agents and automation.
Product messaging, campaigns and sales follow-up, connected to the systems that keep the work moving.
Download CVAjayi Philip · Sales & Marketing Specialist AI agents · Intelligent automation
Marketing experience,
built into the systems.
My background is in paid media, lead generation, customer journeys and marketing operations. I’ve worked on campaigns, conversion tracking and follow-up processes across healthcare and automotive businesses.
My focus now brings sales and product marketing together: clear messaging, purposeful campaigns and a connected path from interest to enquiry. I use AI agents and automation to support that work.
- Messaging
- Campaigns
- Sales follow-up
- Analytics
Turning product value into customer action.
Sales and marketing expertise, supported by AI agents, automation and practical analytics.
Demand Generation & Paid Media
Plan and manage campaigns that bring the right prospects to a relevant offer and a clear next step.
AI Agents for Sales & Marketing
Turn incoming enquiries into structured CRM records, route leads and support follow-up with human review where it matters.
Marketing Operations & Analytics
Connect campaign data, reporting and team workflows so decisions and next actions are easier to see.
Sales intake, paid media and the systems around them.
Sales intake and paid media strategy lead the work, alongside supporting analytics and automation builds. Each project shows its actual delivery status.
Context photographPrimeMax — Paid Media Strategy
A $200–$500 monthly paid media strategy connecting Meta Ads and Google Ads to a WhatsApp conversion journey. Covers audience testing, budget allocation, follow-up and measurement. Strategy only; no campaign results claimed.
View Case Study
Context photographAI-Driven Analytics & Decision Platform
An analytics product in early development, with dataset upload and compute-summary services implemented. The architecture plans natural-language analysis, reproducible results and visual reporting; the AI agent is still pending.
View Case Study
Context photographKelinaCare — AI Healthcare Operations Platform
A full-stack healthcare prototype for patient registration, appointment booking and staff workflows. Its AI assistant uses typed tools for intake logistics, with clear limits around clinical advice.
View Case StudyHands-on marketing and operations.
Jun 2026 – PresentLagos, Nigeria
Project Supervisor & Team Lead
Streamline Technologies
Supervises installation and field work across Lagos; coordinates field teams. Owns data collection, field coordination and reporting.
Oct 2020 – Apr 2026Lagos, Nigeria
Paid Media Strategist / Digital Marketer
Deapok Health Management
Owned end-to-end paid advertising — strategy, targeting, creative and optimization — for a healthcare business. Designed conversion-focused funnels from awareness to booking, including email automation for lead nurturing.
Jul 2021 – Mar 2026Remote, USA
Digital Marketing Specialist
OCR Marketing Solutions
Planned and managed Google Ads and Meta Ads lead-generation budgets between $500 and $2,000 per month across multiple industries. Optimized toward cost per acquisition with conversion tracking, attribution and A/B testing frameworks.
Dec 2024 – Feb 2025Freelance, USA
Social Media Marketer
Skynex
Managed paid and organic campaigns across Instagram, Twitter and LinkedIn. Ran Facebook Ads with creative testing and bid optimization; developed content calendars tied to campaign goals.
Apr 2022 – Oct 2024Remote, USA
Social Media Strategist & Paid Ads Marketer
One Stop Autobody & Paint
Executed Facebook, Instagram and Google Ads campaigns for an automotive services business. Refined audiences and ran creative tests to lower cost and improve account quality.
Education
B.Sc. Human Anatomy
Federal University of Technology, Akure (FUTA) · 2024
NYSC completed
Certifications
- HSE 1, 2 & 3 — Health, Safety & Environment
- Google Ads Search & Display
- Google Analytics
- Jobberman Soft Skills Training
The tools behind the customer journey.
Campaign platforms, CRM, analytics and AI, arranged around the work your team actually does.
- Campaigns
- Google Ads · Meta Ads · TikTok Ads
- CRM & follow-up
- HubSpot · GoHighLevel · Google Workspace · Slack
- Marketing analytics
- Google Analytics · Conversion tracking · Google Sheets
- Automation
- n8n · Make · Zapier · Google Workspace CLI
- AI agents
- OpenAI API · Google Gemini · Function calling · Structured outputs
- Supporting development
- Python · TypeScript · Next.js · FastAPI · Supabase
How the work gets done.
Ready to connect your marketing to the next sale?
Tell me about your product, your audience and where the customer journey is getting stuck. Let’s find the right next step.
ajayiphilip84@gmail.comLagos, Nigeria · WAT (UTC+1)