PrimeMax — Paid Media Strategy

The challenge

A sensitive product category, several regional markets and a limited budget required careful messaging and a practical way to measure qualified inquiries.

Objective

Define a testable acquisition and follow-up plan with clear budget limits and a measurement framework.

The solution — strategy summary

Meta Ads supports audience discovery, while Google Ads captures search demand. WhatsApp is the conversation and conversion channel.

• Audience and creative tests inform allocation between channels.
• Landing pages and tracking connect ad clicks to qualified inquiries.
• Weekly review covers budget, lead quality and follow-up. Messaging avoids unsupported claims.

Key features

• Meta ads engineLead-generation objectives, prospecting and retargeting, creative testing across testimonial / problem-solve / social-proof / education angles, and optimization against CPL, CTR and lead quality.
• Google search captureHigh-intent keyword groups, negative keywords, compliant problem-solution ad copy and landing-page alignment, all tracked back to qualified leads.
• Budget frameworkA $200–$500 monthly allocation with explicit testing, scaling and kill rules — winners scale, underperformers get cut fast rather than dragging spend.
• WhatsApp as the conversion channelPositioned as communication — lead qualification, follow-up and conversion through WhatsApp, never as a paid ad platform.
• Measurement frameworkDaily, weekly and monthly KPI tracking from CTR/CPC up to cost per qualified lead, CAC and ROAS — designed to evolve with real data.
• Compliance-firstCategory-sensitive: conservative copy, no explicit or before/after claims, opt-out-respecting WhatsApp and email practices.