Business Websites
Responsive websites built around a business goal, a customer journey and a conversion path.
Web Development · Web Applications · Digital Products
Websites and web applications built around real business problems.
Responsive websites, web applications and digital products, designed and built end to end.
RevenuePilot and Scientific Research Assistant are both deployed and linked throughout this page.
What I build
Each build starts with the problem and the person using it, then the interface, data and workflow follow.
Web Applications
Applications that manage workflows, users, data and day-to-day operations.
SaaS Products
Products built around repeatable workflows and account-based access.
AI-Enabled Applications
Applications where AI handles part of a real research, analytics or operational task.
Dashboards & Internal Tools
Interfaces for managing information, workflows and operational processes.
Landing Pages
Pages built for a specific campaign, product or acquisition goal.
Featured web applications
Two deployed products with their own users, data models and live deployments. Both are open to use.
Scientific Research Assistant
A deployed research web application built around a structured project state: study design, evidence retrieval, statistical planning, document generation and an independent quality gate — behind an account gate.
Key features
- Structured research project stateEach project maintains an explicit record — question, design, population, variables, outcomes, sampling, analysis plan, evidence, decisions, assumptions, limitations and version history — instead of relying on chat history.
- Researcher approval on consequential decisionsStudy design, population, primary outcome, comparator, eligibility, sampling, statistical model and hypotheses are proposed, explained and then approved or modified, so they are not silently changed later in drafting.
- Evidence retrieval with verificationSearches PubMed, Europe PMC, Semantic Scholar, Crossref and OpenAlex, resolves DOIs and ORCID iDs, and verifies references rather than assuming a plausible title and author pairing is real.
- Statistical analysis and plan validationRuns named tests over pasted or uploaded CSV data with effect sizes, confidence levels and power checks, then validates the analysis plan against the study design and the assumptions it depends on.
RevenuePilot — Revenue Operations Web Application
A deployed revenue operations platform where captured leads, conversations, qualification, pipeline and recorded revenue live in one multi-tenant application — with row-level security and a full audit trail.
Key features
- Normalised lead captureWebsite forms, webhooks, manual entry, CSV and advertising sources land in one lead pipeline, and every lead keeps its acquisition source so attribution survives the first touch.
- Unified inboxEmail, WhatsApp, web chat, SMS and social conversations sit in one workspace with customer context, qualification state and AI summaries beside them.
- Explainable qualification & scoringConfigurable qualification schemas and transparent lead scoring replace subjective 'hot and cold' labels with a defensible next action.
- Revenue recorded independently of deal statusRevenue events are stored separately from pipeline stage, with first- and last-touch attribution back to the acquisition source — so performance is measurable even when deals stall.
Development capabilities
Everything below is in use in RevenuePilot or Scientific Research Assistant.
Frontend Development
- Responsive interfaces from 320px upward
- Component-based UI systems
- Application and form state
- Dashboards and data-dense views
- Interactive product experiences
Backend & Application Logic
- REST API design and route handlers
- Server-side business logic
- Authentication and session handling
- Webhook and integration endpoints
- Rate limiting and input validation
Databases & Data
- PostgreSQL schema and migrations
- Row-level security policies
- Structured multi-tenant data models
- Data retrieval and aggregation
- Audit logging
Product Integration
- Third-party API integrations
- AI and analytics service integration
- OAuth authentication providers
- Email and webhook delivery
- Event and tracking pipelines
Deployment & Quality
- Vercel production deployment
- Git and GitHub workflow
- Environment and secret configuration
- Unit and end-to-end testing
- Responsive and accessibility checks
My product and marketing background carries into development: the user, the business objective, the adoption journey and the workflow the product has to support.
How a web product gets built
The same five stages on every build, from an undefined idea to a deployed product.
- 01
Discover
Understand the problem, the users, the workflow and the product objective before anything is built.
- 02
Design
Define the information architecture, user flow, interface and technical structure.
- 03
Build
Develop the frontend, application logic, integrations and data layer.
- 04
Test
Validate functionality, responsiveness, edge cases and the flows users actually take.
- 05
Deploy & Improve
Deploy the product, verify production behaviour and iterate from real product needs.
Technology
Every technology listed is present in RevenuePilot or Scientific Research Assistant.
Frontend
- React
- Next.js
- TypeScript
- Tailwind CSS
- JavaScript
- HTML
- CSS
Backend
- Node.js
- REST API routes
- Route handlers
- Webhooks
- OAuth
Database
- PostgreSQL
- Supabase
- Row-level security
- SQL migrations
- Audit logs
AI & Integrations
- AI-assisted research workflows
- AI analyst with evidence requirements
- External API connectors
- Email & campaign tracking
Quality & Deployment
- Git
- GitHub
- Vercel
- Vitest
- Playwright
- ESLint
- TypeScript
Have a web product you want to build?
A business website, an internal tool, a web application or an AI-enabled product. Tell me what you're trying to build and the problem it needs to solve.